We start the analysis considering three fundamental resources: the organizational structure (number of departments and how the interact), human resources distributed in work groups (micro groups) and the influence that organizational change provokes on the psychosocial climate. We are especially interested in the changes that facilitate the interaction under the direct impact of Information Technology and Communication as a means of influence on organizational performance. If we are aiming at institutional communication we must also take into account the fact that it involves technical elements, technology being another agent of social change. An analysis of the social and economic system offers perspectives and different levels of approach, but it also signals convergence. The competitiveness of firms in the context of the current economic challenges requires effective management activities and a strategic importance directed towards a better administration of knowledge and the impact of
Information Technology and Communication on organizational structures. The emersion of the global crisis has brought knowledge, seen as an economic factor, in the area of scientific challanges. The role of knowledge as a distinct factor of production is aimed at renewing and applying information for the maintenance and survival of the organization. For a
successful business in the context of globlization as holistic report, convergence between knowledge and organization is required, because performance involves competitive advantages, efficiency and a strategic approach.