In recent years, advances in digital technology have given rise to a social phenomenon known as “googlization”. “Googlization” can be summarized (at least for the purposes of this paper) as “the exhaustive and systematic digitization of culture (cultural
property) by global companies, on a global scale”. The trend clearly appeared in 2004, with the Google Books Library Project (GBLP), which involves Google, in partnership with a number of libraries in the United States, making digital copies of the main text of books and compiling a database thereof. It eventually spread beyond the borders of the United States and around the world.